9yds are a new online operator in the property agent sector. In a category where trust is at an all-time low, with many landlords treating tenants badly and agents often exacerbating the problems, 9yds is a tool that allows people to cut out the agent and deal directly with one another via an end-to-end service, whilst putting the necessary checks and balances in place to ensure a safe and legally robust tenancy agreement is reached.

The app requires tenants and landlords to work through nine stages of a process to put together the agreement. This ethos of ‘going the whole nine yards’ is what’s shaped the roll out of all applications of the brand, with the nine stages of the process represented through the nine segments of the logo.

Smith Dawson are responsible for shaping the proposition, naming, identity, website and brand toolkit. They also consulted on the app design and interface, user journeys, media and PR strategy.