In 2009, Everyman had gathered an assortment of independent cinemas in a range of locations across the UK and required an overarching brand identity system to bring the cinemas together under a single umbrella entity.

The visual aesthetic draws on cues from the ‘golden age’ of cinema, when creativity, exploration and new breakthroughs in film was well underway, the biggest movie stars were worshipped as cultural icons, and Hollywood was the most glamorous place in the world.

The style of the branding bought the magic back and has since become the vernacular for this part of the market. Smith Dawson are responsible for the positioning, identity, content and printed collateral.